Joanne has over 20 years experience in the food and health industry. Since 2019 Joanne has developed and driven the Reformulation for Health programme to be a go-to voice in the Scottish food and drink sector, offering free support and guidance to all sectors of the food industry on product reformulation for health.  The Reformulation for Health programme is funded by the Scottish Government to support SME food and drink businesses to reformulate commonly consumed products and hosted by Food and Drink Federation.